For the first time in 10 years, Apple’s profits decreased, sales also grew slowly.
Apple’s first quarter 2013 business report was not beyond experts’ predictions, profits decreased for the first time in a decade.
According to BBC, this result is still much better than expected thanks to iPhone and iPad sales that boosted revenue to 43.6 billion USD.
Currently, the company still holds a dominant role in the tablet and smartphone market, but investors are starting to worry about its market share gradually shrinking due to the development of competitors like Samsung.
Many analysts have expressed the view that Apple needs to improve and develop more products to stay ahead in the technology competition, instead of relying on upgrades to existing devices.
Concern from investors is clearly shown in Apple’s stock value, which has continuously declined in recent months.
`People are not happy when the stock price has dropped recently, but Apple still does what the company does best. The most important goal is still to create innovative products,` Tim Cook said.
On April 23, Apple announced a plan to buy back $60 billion in shares and increase dividends by 15%.
Phuong Linh
